SMASH presents The Surfers Studio: An evening with Mark Kelly, Global Surf Industries Managing Director, Friday, May 20th 8PM at the famous Tribeca Grand Hotel’s Grand Screening Room.

The Surfers Studio is a series of in-depth conversations documenting the lives, careers and contributions of surfers who have made an impact on surf culture and the surf community.


Mark Kelly has helped revolutionize how surfboards are built and sold. After decades of a cottage industry-style operations, Mark Kelly saw a different way of supplying surfboards to the international surfing market in 2002. Kel’s passion for surfing led him to create Global Surf Industries, which is now the world’s largest distributor of surfboards. Today, GSI has a portfolio of 13 brands, each catering to a particular type of surfer with a specific level of surfing ability and sells boards in 57 countries around the world. Based in Manly on the Northern Beaches of Sydney in Australia, Kel spends 15 – 25 weeks a year traveling the world surfing and doing business.


Mark Kelly’s production method is considered controversial by some and applauded by others.  In the second session in a series on the topic of surfboard design and production The Surfers Studio aims to have a smart and informing discussion about where the surfboard business has been and where it’s going.


The Surfers Studio: An Evening with Mark Kelly will take place at The Grand Screen at the Tribeca Grand Hotel. 2 Avenue of the Americas, New York, NY 10013


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SMASH (Surf Movies Art Shaping History) is a production company created by Adam Cannizzaro, Michael Machemer and Tyler Breuer, all native New Yorkers who have been actively involved in the NY surf community for more than two decades.  The mission of SMASH is to present, in a public forum, a body of emerging and historical work from the local and global surf community throughout the year.  SMASH represents the natural evolution of its founders’ individual past projects, which include art exhibits, live musical performances, websites, blogs and movie premieres and film screenings, including the New York Surf Film Festival. SMASH is an ever expanding effort to preserve the roots of surfing and surf culture and to educate both newcomers and established members of the surf community about the rich history of surfing while maintaining a strong connection to contemporary surf culture.

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T: 347-586-9602 is an online publication that features insightful commentary and news from the global surf community’s most prominent and thoughtful figures. also aims to make sustainable impacts on our world through partnerships with organizations like The Surfrider Foundation, Save The Waves Coalition, and Surfers for Cetaceans.

About Global Surf Industries – Founded in 2002 in Manly Australia, their mantra – Life is better when you surf – says it all about this company. Global Surf Industries is the world’s premier surfboard company and aims to continue to be the catalyst for positive changes within the surfboard industry worldwide to help increase the levels of professionalism on the business side, as well as increasing the enjoyment had by surfers around the globe on a daily basis. Global Surf Industries currently distributing their products in 57 countries.

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